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Collaboration to see Africa promoted at CEMS China Tourism Series

New from BizCommunity.com

 Dedicated Africa zone

There will be a dedicated Africa zone within each exhibition comprising various Country and Corporate Pavilions, as well as an ‘African Village’ showcasing some mid to small tourism enterprises under one roof. In addition, the CEMS Tourism Series will also feature pre-scheduled business matching services, as well as a hosted buyers’ programme, to bring quality international and local Chinese buyers to the event.  “The CEMS series of exhibitions in China will greatly benefit our African exhibitors as they get to reach out to the Northern, Central and Western China markets in just one trip,” says Kwakye Donkor, chief executive, Africa Tourism Partners.  To further augment the exhibition experience, there will be a specially curated Africa-China seminar in one of the exhibitions for the participants to gain an insight into the emerging trends and changing demands of the Chinese outbound tourists.

Attracting a growing number of Chinese tourists

World Tourism Organization (UNWTO) predicts that China will generate 200 million arrivals worldwide by 2020. Every country is seizing opportunities to promote their destinations and products to attract the Chinese tourists. As the demands for unique and customised travel experiences increase, Africa, being an off-the-beaten track destination, is gaining traction.  “I am delighted to appoint Africa Tourism Partners as one of our partners for the CEMS Tourism Series in China. With Kwakye’s past position at RETOSA, I am confident that he will be able to gather the African exhibitors and promote Africa collectively to the Chinese travel industry,” says Edward Liu, managing director, CEMS.

Abu Dhabi Ports is also considering an initial public offering, joining a growing list of state entities in the United Arab Emirates seeking to sell shares, according to people familiar with the matter. Mr Al Shamisi said last week "there are no immediate plans to go public." Abu Dhabi Ports last year signed a US$738 million deal with China's Cosco Shipping Co to build and operate a second terminal at the Khalifa port in Abu Dhabi, starting in 2019. The deal with Cosco, a unit of China's biggest shipping group, will help to reduce freight costs and increase the number of vessels and routes linking Khalifa to other terminals, Mr Al Shamisi said. Cosco will start with initial capacity of 2.5 million 20-foot containers at Khalifa Port in 2019, with an option to increase that to 3.5 million.