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Chinese tourism to Africa doubles in 12 months

New from African Business Review

Numbers of Chinese visitors to Africa have doubled in just 12 months according to an online travel agency. The figures could even score higher than predicted as a current heatwave in their native country is prompting many Chinese people to holiday in Southern Africa in an attempt to escape the soaring heat, with temperatures reaching 35 degrees Celsius, claimed lvmama.com.

The trend was highlighted in a video that went viral of an African man on holiday in China claiming that the country was so hot, he wanted to go back to his hometown. Indeed, as many African countries are in the southern hemisphere and are at altitudes of over 1,000 metres, they represent a comparatively cooler option for those finding the heat of the big Chinese cities far too uncomfortable.

In 2015, more than 100 million Chinese travelled abroad, making China the world’s top outbound tourist market. Since 2010, the number of Chinese tourists who visit Africa has an average growth rate of 50% every year.

Chinese visitors have been welcomed to Africa through the relaxation of VISA rules and an increase in direct flights between the two countries. The African media reported recently that the spending power of Chinese tourists is 40% higher than that of European visitors.

In 2008, the number of Chinese tourists visiting Africa only accounted for 3% of total outbound tourists, but last year, the figure rose to 10% with 11.3m Chinese traveling to the continent, according to news website Cankaoxiaoxi.com. Chinese arrivals in South Africa alone were up a staggering 93% last year.

The news comes as considerable Chinese investment was made into an airport expansion scheme in Ethiopia. $345m was invested into the airport by the Chinese Exim Bank in a move that would allow potential passenger capacity to increase from 7million per year to 22million.